Give A Boost Your Email Marketing Campaign With Social Media

Image Source: bit.ly/Zekzgj

Image Source: bit.ly/Zekzgj

Does your email marketing campaign require social media? Although several businesses are utilizing both email marketing and social media marketing, they are bypassing the significant benefits you can get by integrating both approaches. By integrating social media with your email marketing campaign you will be able to a find data and achieve results that you could merely dream about.

Do You Need To Be On Social Media? 

Let me answer your question by simply stating some facts-

Image Source: bit.ly/1pen5cj

Image Source: bit.ly/1pen5cj

  • There are more than a billion users on Facebook

  • Twitter has around 200 million users and each user has an average of 200 followers

  • More than 200 million active users are on LinkedIn
  • More than 500 million messages are Tweeted every day

I hope that answers your question. The fact is you need to incorporate social media in your marketing strategy to make it more effective and expand your reach. Moreover, it can also prove valuable for your customer data. You will be able to gather in-depth information about your customers and will have easy access to their contacts and networks. With the right effort you can tap into these networks and convert them in to potential customers. How does that sound to you?

Here are some tips that will help you in to integrate social media into your email marketing campaign-

Give Social Media As Much Importance As Email

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Image Sources: bit.ly/1uIZUKI, bit.ly/1peoz6j, bit.ly/1DydPcI

The initial stage of incorporating social media is to collect information about your customers’ accounts. Make sure that you do not maintain separate contact lists for your emails and social campaigns. It is best to keep all details of each customer in a single database. When you connect with your customers through LinkedIn, Google+ and Twitter, you will learn more about them which will lead to better relationships.

Connect With Audience Outside Your Database

Suppose one of your contacts never checks out any links in your emails but faithfully retweets all your updates. Although he is not a click-through statistic, he is more useful to you. To be honest, social media can significantly expand your audience base and reach that you can’t achieve through your email campaign.

Image Source: bit.ly/1usaaul

Image Source: bit.ly/1usaaul

By getting retweets of your posts, you will be able to build your brand reputation. Think of this as having a marketing department that you will never have to pay. Integrating social media to your email marketing will enable you to go beyond your contacts and reach more audience.

Focus On The Bigger Conversation

This one is another solid reason for amalgamating social media with your customer data. You can allow you consumers to speak with you through direct response campaigns; but with social media you can actually listen to what your customers are saying about your products/services to others.

Image Source: bit.ly/1mu8ldy

Image Source: bit.ly/1mu8ldy

By integrating social accounts with your customer database, you can find out trending topics and popular issues from the clump of comments on social networks. You can use this information to improve the content of your emails and blogs and even cater to issues related to your products/services.

Integrating Social Media Will Allow You To-

  • Identify your customers as an individual
  • Extend your reach to the contacts of your customers, along with your own
  • Learn what your consumers talk about you to each other
  • Offer a unified image to your target audience throughout all social media
Image Source: bit.ly/1rvx0Pv

Image Source: bit.ly/1rvx0Pv

With the right efforts, you can smoothly incorporate social media with your marketing strategy and tap into the cascade of interested advocates, prospects and leads that you don’t even know. Now that is what social media integration can do for you.

Do you want to add your own ideas and tips to this discussion? Then simply comment below and let us know what you think.

Article Source: bit.ly/1v2SEvp

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Microsoft and Google has Announced New Updates for Users

Microsoft re-released the firmware update for Surface Pro 2, after the initial release in December proved to be extremely buggy.

Image Courtesy: exm.nr/1f8PcWb

     Image Courtesy: exm.nr/1f8PcWb

According to the company, some users had reported failed installation and battery issues after successfully installing the update. After listening to such reports, company immediately pulled down the update from website and released the statement, which reads, “To ensure the best experience for our customers during the holiday season, we have taken steps to remove the update for Surface Pro 2 that was previously published through Windows Update on December 10th, 2013. We are working to release an alternative update package after the holidays.”

The new update for Surface Pro 2 has replaced the old one, in spite of whether the users installed the previous update. Though Microsoft has not provided any information on its updates page for the Surface Pro 2, after the December update, but some tech websites report this after confirming that update started rolling out a few days ago, with various owners.

It is hoped that Surface Pro 2 users can now update their tablet and resolve the issues with last update.

Image Courtesy: bit.ly/Kyl90J

         Image Courtesy: bit.ly/Kyl90J

In the meantime, Google has rolled out a new user interface to Chrome Windows users along with a boisterous feature that tracks the tabs. The company, in fact, had started hinting about the Chrome OS-like update for Windows 8 back in October month only. The Metro mode converts Chrome for Windows 8 into Chrome OS. Similar to the full Chrome OS of Google, the multiple browser windows can be created and arranged with use of a snap to right or left of the display. There is shelf featuring the icons of Google services, such as Chrome, Gmail, Google, Docs and YouTube. These icons can be arranged at the left, right, or bottom of the screen, according to the convenience of users.

There is also an app launcher at the lower left-hand corner offering access to recent apps and search. It is designed to smoothly work with touch on Windows 8, something that was not yet focussed by the Chrome’s traditional desktop version. The Metro mode provided the keyboard automatically and is also able to navigate and resize windows just like the Chrome OS-like environment. Though some UI features require touch optimisation, but it is a nice experience than the present desktop version with touch.

More updates from big companies are expected in the near future.