How Small Business Owners Can Make The Most Of Email Marketing By 3 Email Marketing Tips ?

Email Marketing Services

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Are you a small business owner? Do you want to boost your business with email marketing? There is no doubt that email marketing is an effective and affordable way to reach more customers and expand your business. However, it is easier said than done. You will need to put some effort and gain sufficient expertise in email marketing to ensure that you successfully reach more potential and existing customers.

Email Marketing-An Efficient Marketing Approach

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But is this an efficient marketing approach? You can convert anyone into a loyal customer if they share their email address with you. However, usually people do not share their email address easily with just anyone. Hence, you need to act smart when implementing email marketing. According to studies, email marketing can help you improve customer acquisition by more than 7 per cent each year and boost sales. Today email promotions have become equally effective as organic searches for driving prospects to your brands.

Here are 3 simple and smart email marketing tips that will empower you to optimize your small business –

Content really matters

Email Content Vital In Email Marketing

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The first and most important step is to acquire an impressive email address list from interested and potential customers. However, it will prove fruitless if you are incapable of delivering suitable and valuable content which are informative and engaging.

Susan Tucker, founder of marketing company, Get Susan Marketing LLC., recently wrote in an article

“Something to keep in mind is segmentation and personalization, particularly if you’re sending different emails to different groups. With segmentation, you can target certain subscribers or potential customers without sending them to the larger group. The important point of segmentation is that you can provide relevant content that will keep your audience engaged. ”

Your must ensure that your content includes easily scannable points and is brief. Talk about only the important points and avoid what is clearly unnecessary. You must also add a call-to-action that can be either a discount, an offer, any advice to contact you or follow your brand on social media.

Consistency is crucial

Importance of Maintaining Consistency In Email Marketing

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You must ensure that you create and follow an efficient publishing calendar which will remind you and your team that it is time to send your new emails and newsletter.

Susan added

“Don’t let weeks – or months – lapse without sending anything, because your subscribers may forget about you. Plan ahead and give yourself plenty of time to meet your publishing deadline. ”

Make your content digestible

Once you have created informative, engaging and appealing content, you need to focus on the time and attention your readers will be willing to invest in your email. Make sure you divide your content into shorter segments and paragraphs. When you break up your content into different sections and add subheadings and images, you make your email more digestible and easier to consume for subscribers.

Engaging Content For Email Marketing

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Susan added

“If you’re sending a long email, consider adding a ‘read more’ link to give customers a chance to finish the content at their convenience. ”

She concluded

“Email marketing is changing every single day, the faster you hone in on what your customers are looking for, the faster you’ll get results. ”

Bulk Emailing Services

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How are you implementing email marketing in your business? Add to the discussion by sharing your views and opinions with us.

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2 Effective Tricks To Make Your Email Marketing Successful

Effective Email Marketing

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Email marketing has certainly become a boon for all e-Commerce businesses as it allows them to reach a vast number of customers and target audience instantly. Both big and small companies equally use emails to deliver their messages to their clients. These emails can vary from being introductory emails, welcome emails, discount vouchers, promotional offers to abandoned cart reminders etc. Here we are going to take a look at the 2 most important aspects of email marketing and talk about what is the significance of frequency and timing for emails. Read on…

Importance of frequency

Frequency of Email Marketing

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The number of emails you send to the inbox of your recipients is especially important while implementing your email marketing campaign. According to a recent survey, around 83 per cent of customers reported they would like to receive less than 2 emails each week. It was found that about 1.72 emails each week per organization was the average.

Ecommerce sends maximum email

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On the other hand, e-Commerce businesses tend to send excessive emails to their recipients and that also very frequently. Studies observed that e-Commerce businesses send 4 to 8 emails each week on average to per customer. It was also found that some organizations send a massive 40 emails per week. In the United States, some businesses deliver around 10 emails per customer per week. I believe this amount is much more than what your recipients want or expect. Hence, this can actually result in your emails getting marked as Spam. Hence, you need to determine beforehand how many emails you need to send to your customers to boost your business and avoid getting spammed.

Importance of timing of emails

Importance of timing of emails

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When you want to implement an effective email marketing campaign, you need to focus on the time of sending your emails along with the frequency. Each and every customer is a different individual and is unique from the other. Each of your clients have their own specific schedules for working, sleeping, shopping and for even reading their emails. Sending an email at the wrong time is like knocking your client’s door when they are not home.

What is the point of developing an email with adequate time and effort and let it get ignored by your customer simply because of bad timing? If you send emails when your recipients will not check their email, then it will get ignored. Conversely, if the emails reach your recipients when they are prone to read it, then your probability of encouraging them to buy your product will boost exponentially.

What is the best time?

Emailing at best time

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As some people read their emails in the morning, while other read them later in the evening, it is essential for e-Commerce businesses to understand what is the best time to send emails to each customer. Around 63 per cent of all stores in United States deliver emails between the time 11pm and 7am, without thinking which customers are awake, which customers are sleeping and which recipients are early risers. In the Middle East, around 32 per cent of businesses deliver between 3pm and 7pm, while in Southeast Asia, about 29 per cent of companies send emails between 7am and 11am. Most of these businesses barely consider what times will be convenient for their customers. As a result, their emails go unnoticed and covered by newer emails. Hence, these usually get deleted without even being read.

Right time to send emails for email marketing

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The what time should you send your emails? You need to consider 3 essential factors when determining the best time for sending emails –

  • The time of a day when your customers will check their inbox .
  • The time of a day when your customers usually visits your online store.
  • The day of a week as well as the week of a month when your customer tend to purchase from the online store.
  • Make sure send less emails.
  • Identify which emails are effective for which recipients.
bulk Emailing

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So now you have a better idea about the frequency of your emails and what time you should send them to get the desired response from your recipients. Work smarter, craft your emails in an enhanced way and use the above tips to make your email campaigns successful.

Want to add to the discussion? Feel free to share your ideas and experiences with us by commenting below.

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