2 Effective Tricks To Make Your Email Marketing Successful

Effective Email Marketing

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Email marketing has certainly become a boon for all e-Commerce businesses as it allows them to reach a vast number of customers and target audience instantly. Both big and small companies equally use emails to deliver their messages to their clients. These emails can vary from being introductory emails, welcome emails, discount vouchers, promotional offers to abandoned cart reminders etc. Here we are going to take a look at the 2 most important aspects of email marketing and talk about what is the significance of frequency and timing for emails. Read on…

Importance of frequency

Frequency of Email Marketing

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The number of emails you send to the inbox of your recipients is especially important while implementing your email marketing campaign. According to a recent survey, around 83 per cent of customers reported they would like to receive less than 2 emails each week. It was found that about 1.72 emails each week per organization was the average.

Ecommerce sends maximum email

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On the other hand, e-Commerce businesses tend to send excessive emails to their recipients and that also very frequently. Studies observed that e-Commerce businesses send 4 to 8 emails each week on average to per customer. It was also found that some organizations send a massive 40 emails per week. In the United States, some businesses deliver around 10 emails per customer per week. I believe this amount is much more than what your recipients want or expect. Hence, this can actually result in your emails getting marked as Spam. Hence, you need to determine beforehand how many emails you need to send to your customers to boost your business and avoid getting spammed.

Importance of timing of emails

Importance of timing of emails

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When you want to implement an effective email marketing campaign, you need to focus on the time of sending your emails along with the frequency. Each and every customer is a different individual and is unique from the other. Each of your clients have their own specific schedules for working, sleeping, shopping and for even reading their emails. Sending an email at the wrong time is like knocking your client’s door when they are not home.

What is the point of developing an email with adequate time and effort and let it get ignored by your customer simply because of bad timing? If you send emails when your recipients will not check their email, then it will get ignored. Conversely, if the emails reach your recipients when they are prone to read it, then your probability of encouraging them to buy your product will boost exponentially.

What is the best time?

Emailing at best time

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As some people read their emails in the morning, while other read them later in the evening, it is essential for e-Commerce businesses to understand what is the best time to send emails to each customer. Around 63 per cent of all stores in United States deliver emails between the time 11pm and 7am, without thinking which customers are awake, which customers are sleeping and which recipients are early risers. In the Middle East, around 32 per cent of businesses deliver between 3pm and 7pm, while in Southeast Asia, about 29 per cent of companies send emails between 7am and 11am. Most of these businesses barely consider what times will be convenient for their customers. As a result, their emails go unnoticed and covered by newer emails. Hence, these usually get deleted without even being read.

Right time to send emails for email marketing

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The what time should you send your emails? You need to consider 3 essential factors when determining the best time for sending emails –

  • The time of a day when your customers will check their inbox .
  • The time of a day when your customers usually visits your online store.
  • The day of a week as well as the week of a month when your customer tend to purchase from the online store.
  • Make sure send less emails.
  • Identify which emails are effective for which recipients.
bulk Emailing

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So now you have a better idea about the frequency of your emails and what time you should send them to get the desired response from your recipients. Work smarter, craft your emails in an enhanced way and use the above tips to make your email campaigns successful.

Want to add to the discussion? Feel free to share your ideas and experiences with us by commenting below.

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Give A Boost Your Email Marketing Campaign With Social Media

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Image Source: bit.ly/Zekzgj

Does your email marketing campaign require social media? Although several businesses are utilizing both email marketing and social media marketing, they are bypassing the significant benefits you can get by integrating both approaches. By integrating social media with your email marketing campaign you will be able to a find data and achieve results that you could merely dream about.

Do You Need To Be On Social Media? 

Let me answer your question by simply stating some facts-

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Image Source: bit.ly/1pen5cj

  • There are more than a billion users on Facebook

  • Twitter has around 200 million users and each user has an average of 200 followers

  • More than 200 million active users are on LinkedIn
  • More than 500 million messages are Tweeted every day

I hope that answers your question. The fact is you need to incorporate social media in your marketing strategy to make it more effective and expand your reach. Moreover, it can also prove valuable for your customer data. You will be able to gather in-depth information about your customers and will have easy access to their contacts and networks. With the right effort you can tap into these networks and convert them in to potential customers. How does that sound to you?

Here are some tips that will help you in to integrate social media into your email marketing campaign-

Give Social Media As Much Importance As Email

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The initial stage of incorporating social media is to collect information about your customers’ accounts. Make sure that you do not maintain separate contact lists for your emails and social campaigns. It is best to keep all details of each customer in a single database. When you connect with your customers through LinkedIn, Google+ and Twitter, you will learn more about them which will lead to better relationships.

Connect With Audience Outside Your Database

Suppose one of your contacts never checks out any links in your emails but faithfully retweets all your updates. Although he is not a click-through statistic, he is more useful to you. To be honest, social media can significantly expand your audience base and reach that you can’t achieve through your email campaign.

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Image Source: bit.ly/1usaaul

By getting retweets of your posts, you will be able to build your brand reputation. Think of this as having a marketing department that you will never have to pay. Integrating social media to your email marketing will enable you to go beyond your contacts and reach more audience.

Focus On The Bigger Conversation

This one is another solid reason for amalgamating social media with your customer data. You can allow you consumers to speak with you through direct response campaigns; but with social media you can actually listen to what your customers are saying about your products/services to others.

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Image Source: bit.ly/1mu8ldy

By integrating social accounts with your customer database, you can find out trending topics and popular issues from the clump of comments on social networks. You can use this information to improve the content of your emails and blogs and even cater to issues related to your products/services.

Integrating Social Media Will Allow You To-

  • Identify your customers as an individual
  • Extend your reach to the contacts of your customers, along with your own
  • Learn what your consumers talk about you to each other
  • Offer a unified image to your target audience throughout all social media
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Image Source: bit.ly/1rvx0Pv

With the right efforts, you can smoothly incorporate social media with your marketing strategy and tap into the cascade of interested advocates, prospects and leads that you don’t even know. Now that is what social media integration can do for you.

Do you want to add your own ideas and tips to this discussion? Then simply comment below and let us know what you think.

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