How Small Business Owners Can Make The Most Of Email Marketing By 3 Email Marketing Tips ?

Email Marketing Services

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Are you a small business owner? Do you want to boost your business with email marketing? There is no doubt that email marketing is an effective and affordable way to reach more customers and expand your business. However, it is easier said than done. You will need to put some effort and gain sufficient expertise in email marketing to ensure that you successfully reach more potential and existing customers.

Email Marketing-An Efficient Marketing Approach

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But is this an efficient marketing approach? You can convert anyone into a loyal customer if they share their email address with you. However, usually people do not share their email address easily with just anyone. Hence, you need to act smart when implementing email marketing. According to studies, email marketing can help you improve customer acquisition by more than 7 per cent each year and boost sales. Today email promotions have become equally effective as organic searches for driving prospects to your brands.

Here are 3 simple and smart email marketing tips that will empower you to optimize your small business –

Content really matters

Email Content Vital In Email Marketing

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The first and most important step is to acquire an impressive email address list from interested and potential customers. However, it will prove fruitless if you are incapable of delivering suitable and valuable content which are informative and engaging.

Susan Tucker, founder of marketing company, Get Susan Marketing LLC., recently wrote in an article

“Something to keep in mind is segmentation and personalization, particularly if you’re sending different emails to different groups. With segmentation, you can target certain subscribers or potential customers without sending them to the larger group. The important point of segmentation is that you can provide relevant content that will keep your audience engaged. ”

Your must ensure that your content includes easily scannable points and is brief. Talk about only the important points and avoid what is clearly unnecessary. You must also add a call-to-action that can be either a discount, an offer, any advice to contact you or follow your brand on social media.

Consistency is crucial

Importance of Maintaining Consistency In Email Marketing

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You must ensure that you create and follow an efficient publishing calendar which will remind you and your team that it is time to send your new emails and newsletter.

Susan added

“Don’t let weeks – or months – lapse without sending anything, because your subscribers may forget about you. Plan ahead and give yourself plenty of time to meet your publishing deadline. ”

Make your content digestible

Once you have created informative, engaging and appealing content, you need to focus on the time and attention your readers will be willing to invest in your email. Make sure you divide your content into shorter segments and paragraphs. When you break up your content into different sections and add subheadings and images, you make your email more digestible and easier to consume for subscribers.

Engaging Content For Email Marketing

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Susan added

“If you’re sending a long email, consider adding a ‘read more’ link to give customers a chance to finish the content at their convenience. ”

She concluded

“Email marketing is changing every single day, the faster you hone in on what your customers are looking for, the faster you’ll get results. ”

Bulk Emailing Services

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How are you implementing email marketing in your business? Add to the discussion by sharing your views and opinions with us.

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SMTP Server: Trustworthy & Sure Way of Delivering Bulk Mail

Emailing, these days, is considered to be one of the best modes of communication in the world of business and commerce. As the traditional postal service, also referred to as snail mail, is extremely slow, it cannot be used in today’s world. Emails are the quickest yet most cost effective way of communication.

Businesses usually use emails most for marketing purposes as email marketing is one of the most effective tools of online marketing. Now, mails that are sent in an email marketing campaign are sent in bulk. However, not every mail server can send bulk mails. Bulk mails are less time consuming and therefore, brilliant when it comes to sending out messages like promotional content or newsletters to an entire client base all at once.

Best way to send mails in bulk

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To send bulk mails, to make your email marketing campaign work, you first need to create good, precise and attractive content. But that’s not all; you also need good software to send these mails in mass.

One of the best software that is used to send emails in bulk is the SMTP or Simple Mail Transfer Protocol server. The SMTP server helps send a huge lot of emails smoothly without interrupting the flow of work. A good SMTP email service is trustworthy and delivers the emails directly to the recipient’s inbox. Good SMTP services also prevent spamming and increases the visibility of emails. As the mails reach the inbox directly instead of junk mail, recipients are bound to view the mails.

Advantages of SMTP that make it the best bet

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SMTP mail services provide many advantages that make it the best option to send bulk mail. With SMTP servers you can track your mails till they reach the recipient. This means, you can actually find out whether or not your mails have been delivered or not. The service also informs you whether the mails are in queue or have been deferred if not delivered. Also, the service helps you find out how the recipients react to your email and how many click on links provided in the email. This feature helps you figure out how successful your campaign was.

SMTP providers also offer dedicated IP addresses in case you don’t want to share it with anyone else. With dedicated IPs only you will use it, therefore, the chances of being blacklisted of spamming will be next to nothing

Setting up SMTP is also very easy and hassle free. So, if your business requires you to send mail in bulk, it is best to resort to SMTP servers.

Services offered by reliable SMTP Provider are simply the Best

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Email marketing is considered as one of the most effective and result-oriented marketing methods in present times. In today’s world of technology, as more and more people are gaining access to computer devices and internet connection, the popularity and acceptance of email marketing have soared high.

It is a widely known fact that marketing done through emails can make a big and positive impact on your business. Email marketing, in all probability, if done right, can bring high Return on Investment (ROI) and increase traffic on your web page.

However, it is necessary for email marketers to connect with SMTP server, if they want their marketing campaign to be successful. This mail server makes the process of emailing smoother and faster.

SMTP (Simple Mail Transfer Protocol) looks after outgoing mail delivery process and makes it smoother. It happens sometimes with email marketers that in spite of having installed SMTP, emails sent by them are not being delivered properly.

So, What is the option Left with Email Marketer?

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If such circumstances occur, email marketers should instantly check their SMTP mail server connection and if needed, they must find an alternative. They should seek services from a reliable and trustworthy SMTP service provider because of the quality of services offered by them.

Features of a Reliable SMTP Server Provider

Support to every email application

The reliable SMTP server is attuned to almost every email application. So, it does not matter whether you use Mac Mail, Mail Evolution, Send Blaster, Mozilla Thunderbird, Interspire or any other email application, an experienced service provider is compatible with almost all the email applications.

Promotional Mail Delivery

For a successful email campaign, your emails and newsletters need to be delivered properly. The experienced SMTP providers have developed their technology and expertise to effectively deal with all the email delivery requirements.

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Superior Web Mailer

SMTP providers with expertise in the market offer advanced and easy web mailing service to their clients and allow them to benefit from smooth emailing experience. The advanced web mailer also helps you manage your subscription list and connect to the subscribers with greater ease.

Dedicated IP Service

If you are a bulk mailer, you must have a dedicated IP. Though SMTP providers offer shared as well as unique IP, bulk e-mailers should go for dedicated IP services. Some of the SMTP providers offer cloud computing technology to assure speedy and timely email delivery.

There are several different services offered by SMTP providers. Email marketers should make the best use of SMTP services to ensure success in their email marketing campaign.

Why SMTP is said to be the Best Email Software Solution?

Email marketing strategies these days have an advantage over other typical form of marketing. Most businesses have started to comply with this marketing technique and tasted the fruit of success. When you notice that the entire world spend half of time online, it becomes all the more important to shift the focus on online means of business promotion and marketing. If followed email marketing, you will not fail to observe resounding growth in your business endeavours. Email marketing is indeed the best marketing tool in the online marketing sector.

If given the attentions to the detail and carried out brilliantly, email marketing can be extremely cost efficient and bring positive results in less time.

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In the traditional marketing ways, in spite of printing templates and use different media channels for advertisement, marketers are unsure of the results because of lack of knowledge about how to measure marketing campaign. The best way to make sure that your marketing campaign is successful and yielding positive results, you have to use good software.

Most Reliable Software

Every marketer wants that the emails sent by them are delivered to the recipients effectively and in quick time. Using dependable software to ensure effective email delivery is the most appropriate decision to make. Simple Mail Transfer Protocol or SMTP is considered the most reliable email software in the world of business and commerce. SMTP is said to be the best email marketing software solution available in the market, at present. There are numerous benefits of configuring this mail server for the purpose of email marketing. But, to avail of each and every benefit, one must look out for a reliable SMTP email provider in the market.

Send Bulk Emails Smoothly

Email marketing campaigns are mostly about sending bulk emails to the targeted audience all at once. So, when it comes to maintaining the smooth flow of bulk emails, SMTP services are said to be the best. SMTP ensures that bulk emails are being delivered to the recipients all across the world without holding up your work thus making your task much easier.

Deliver the Emails Directly to the Recipients’ Inbox

SMTP services are responsible for the delivery of every single mail to the recipients’ inbox. Sent mails generally do not get blocked or labelled as spam or junk because of the dedicated and reputed services of SMTP server. Additionally, quick and on-time delivery increases the chance of mails being opened and viewed. One should understand that emails in the inbox are most likely to be read whereas spam mails are deleted instantly.

Track and View Status of Sent Mails

Until the mails are not delivered to the inbox of intended recipients, your job as email marketer is not over. One must check out every single sent mail to ensure whether they have got delivered to their destination or not. SMTP mail server allows you to check status and track status of sent emails. So, marketers can know whether the emails sent by them have reached, deferred, are waiting in the queue or have bounced back. Again, SMTP makes it possible to find out the click through rates of your emails.

In nutshell, SMTP mail server provides outstanding support to your email marketing campaign and helps bolster your business marketing activities.

How Assists in Your Email Marketing By Eradicating Bugs and Malware Threats?

In the present times, business owners need to send out newsletters and other business related information to the clients spreading throughout the world. Most businesses prefer to communicate with their clients over emails because it is safe, secured and fast. However, it happens sometimes that your mail server does not respond fast in delivery process and sent emails jump into spam box.

So, if you encounter such disturbances with your email marketing campaign, SMTP mail server can be an ideal solution to you. There are some good reasons for you to prefer this outgoing mail server. SMTP mail server is laden with several features to check spamming and make the email communication faster and smoother.

Constantly adding varieties to SMTP features, COMODO hacker proof vulnerability services have been introduced by Your emails are now safe and protected and threats from bugs and malware are washed out.

COMODO has earned reliable reputation because of its potential to fight off the bug threats from your emails and system. Here are some dominant features of COMODO hacker proof services:

SMTP Provider Hacker Proof Service


This hacker-proof service works on some proficient anti-viruses and the scanning process starts as soon as you switch to any program. The antivirus works efficiently to recognise the threats and debug your email programs and system.


Email users do not need to worry about firewall, as almost every testing site values the firewall services of COMODO.


The Host-based Intrusion System works efficiently to remove the unidentified bugs from web-based programs and system. This application is responsible to stop unknown threats from spreading to the files, folders, settings and windows registry. To intercept the installation of unknown files, Default Deny Protections comes into play.

Remote assistance

Now your emails and computer system can be disinfected from bugs by the technicians anytime and from anywhere.

Process monitoring

Your system is constantly monitored through the KillSwitch application which protects and sanitizes your mails and system.

Malware cleaning

If antivirus could not detect some malware threats, the Cleaning Essentials is equipped with the weapon to take care of them. You can download the latest updates on internet for entire duration. facilitates the necessary applications to eradicate malware from your system and emails. In addition to the COMODO, there are many other features of this service provider to facilitate smooth and fast email delivery experience.

The highly defined features and services of are solely for the purpose of overwhelming emailing experience. So, connect with this SMTP service provider to achieve your marketing goal with ease.

Why SMTP Mail Server is regarded as Effective and Reliable in Online Business World?

In the past, long distance phones calls and sometimes, hand written letters were used for communication purposes. But the things have changed now and modern technologies are widely being used for personal as well as business communication. The advent of internet has completely transformed the way people communicate today.

In the business world, communication is utmost necessity for the growth of business ventures. Email has become the primary mode of communication in present times. Most online business enterprises go for email marketing campaign because it is convenient and affordable.

SMTP Server makes emailing easier and faster

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The deliverability of electronic mails largely depends on how effective your SMTP server functions. This server is responsible for smooth delivery of thousands to millions of emails.

However, restrictions and limitations imposed by ISPs do not allow you to send emails to a person on the different network. There are reasons for ISPs to not allow email communication on non-identical networks, lack and security and wrong usage of email ids are the prime concerns. But, SMTP relay server has been designed to make emailing much easier.

SMTP relay server undertakes vast range of functions in the email marketing world. It’s because of this server only that bulk emailing has become smoother and effective. However, you need to find out a reliable SMTP provider to make the best use of SMTP services.

Here are a few functions of SMTP relay server in email marketing world

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Bulk Email Delivery

It is not easy to send bulk emails for most business organisations. There are some stringent rules imposed by spam control making it tough to send bulk emails. However, SMTP mail server is designed for the very purpose of making bulk email delivery easier and smoother. You can now hope for on-time delivery of bulk emails.


Transactional Email Delivery

Most business related emails consist of crucial business information that needs to get delivered to the recipients at the earliest. However, most times these emails are not delivered on time or get deferred. SMTP mail server maintains the positive reputation of your IP thus it helps in on-time and effective delivery of transactional emails.


Tracking Reporting and Stats

Once emails are sent, users need to know about the delivery and other details of their sent emails. However, not every email server provides such facilities. On the contrary, SMTP server provides all the information related to delivery, deferment and feedback from clients.


Cloud SMTP

This is relatively newest service on the board. Cloud SMTP helps you increase the deliverability of your emails without any need to host an in-house server.

There are many more functions of SMTP relay server to ensure smooth and effective business communication. If you are into email marketing, install SMTP server on your computer system, mobile devices or other PDAs.

Growth of Email Marketing over the Years

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More than half the people in the world spend their time online these days. As this phenomenon is taking over the world, businesses are now going online as well. Communication for businesses is integral, and the fastest and most cost efficient way to reach out to clients all over the world is through email. Marketing is a huge part of any business, and as everything is done online these days, traditional marketing has now given way to online marketing. One of the most effective tools of online marketing is email marketing.

Gary Thuerk, Marketing Manager of DEC or Digital Equipment Corp, in 1978, first sent out promotional emails to 400 users through Arpanet. These promotional messages were sent directly to the inboxes of users. This led to a 13 million dollar sale of machines from DEC. This was the first example of the effectiveness of email marketing.

Later, in 1991, with the advent of the internet, web based, free email services came into being which made communication easier for every person who owned a computer. With the advent of the internet, telephonic marketing now switched to the online mode as it was more cost effective. However, there were a few flaws. Spamming, for example, was one of them. Later, a few laws were made to contain marketers from spamming mail boxes; customer’s could now opt-out or even block emails.

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After the advent of smart phones, emails slowly went mobile. Reportedly, in the year 2012, 40 percent of the emails were checked on mobile phones and tabs. Some say that email marketing is dying out but with a recent study conducted in the US, thoughts have changed.

94% of American citizens, older than 12, are active online and use email regularly. For 58% of adults checking email is the first thing they do in the morning.

64% of companies are planning to increase investments in email marketing in 2013.

77% of consumers reported that they prefer to receive permission-based marketing communications through email.

For every dollar spent on email marketing in 2011, there was a 40.56 dollars return. (Source:

Therefore, the future of email marketing seems bright and if a few upcoming technologies are adopted in the process, then email marketing will certainly reach great heights.