How Cloud SMTP Service Benefits Online Businesses?

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                 Image Courtesy: bit.ly/1iGsSse

The ever evolving world of technology has seen some remarkable innovations in recent times; cloud computing technology is one such. Owing to this latest development in the computing world, sending emails has become a lot easier and faster. On the other hand, hosting services have been in existence for a long time and are no less popular among the online marketers.

Basic Hosting Services

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   Image Courtesy: bit.ly/19YMt3H

Usually, there are two primary options for hosting: shared hosting and dedicated hosting. Shared hosting is cheaper, as servers are shared between the clients of hosting provider. It means that if you own a website and work on shared hosting, your website will be hosted on the same server as of others. Email marketers too face lots of problems, if they depend on the shared hosting servers.

On the other hand, dedicated server is highly advanced form of hosting, as clients purchase complete physical servers with no other clients sharing it. Dedicated SMTP servers provide full control over hosting services. However, there are some limitations in the context of dedicated servers. You need to calculate the required capacity beforehand. If you underestimate the capacity, you may have to cope with the lack of required resources, whereas overestimating can lead to unnecessary charges.

What is Cloud Server?

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 Image Courtesy: bit.ly/Ljyoms

Cloud servers, in some respects, work similarly as the physical servers but the main difference lies with the functions of these servers. If you decide to go for cloud hosting, you are renting virtual server space on the place of purchasing or renting physical servers. These servers are generally paid according to hourly usages. Nowadays, some SMTP service providers have started offering cloud SMTP service to their clients.

How Cloud Servers are different from Dedicated Servers?

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Image Courtesy: bit.ly/1edvTNi

Dissimilar to dedicated servers, cloud SMTP service runs on a hypervisor. The main role of hypervisor is to keep the capacity of operating systems under check. The cloud hosting services provide multiple servers to each particular client so that computing resources could be dedicated to a particular client in case the necessity arises. Cloud servers also offer redundancy so that if one server fails, others take over its functions.

Key Benefits of Cloud Servers

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       Image Courtesy: bit.ly/1f8Ks2A

Scalability and Flexibility With the help of cloud SMTP server, users can access extra resources as and when they require it.

Cost Effective Most bulk email servers charge hefty sum of money on the pretext of offering highly valuable services but, in the contrast, cloud SMTP server charges clients only for what they use at a particular time.

Easy to Set Up It is extremely easy to set up cloud servers in your device, as it does not require much initial setup.

Reliability As there are number of SMTP servers available to resolve the problems, users remain unaffected even if some cloud SMTP service encounter certain kind of problems.

So, if you are looking for success in your online business endeavours, make sure to avail of services of cloud SMTP servers.

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