About Roger Grant

Hi Friends, I am Roger Grant, aged 24 yrs and online marketing expert. I am working for more than 3 years in this field. I am also a passionate blogger and columnist on technological advancements.

SMTPProvider at SiGMA’15 – Your Emailing Partner

The most notable iGaming event of 2015, “The Summit of iGaming, Malta or SiGMA”, is where all eyes are lying on. The success & the fame of the previous edition of SiGMA, that took place in the Fall 2014, was quite remarkable. It turned out to be the largest iGaming Show in Malta. The Summit became so applauded that it took the whole industry by surprise in terms of networking, knowledge & business. Therefore this time, SiGMA’15 is back with more passion & ardour. The Summit starts from 4th Nov. 2015 and ends up at 7th Nov. 2015. It will be held at the luxurious InterContinental Hotel in St. Julian’s at Malta.

People, from all over the world are eager & looking forward to this event. The Summit will be attended by representatives from all the facets of the industry, including iGaming, solution providers, operators, affiliates, internet marketer, B2B etc.

About SiGMA’15 – Summit of iGaming, Malta

Eman Pulis & Dennis Dyhr-Hansen are the Organisers of SiGMA’15, held in Malta. The idea behind SiGMA’15 is to bring all sorts of business positions, starting from B2B, Operators, & Affiliates within the industry under one roof. SiGMA’s debut in 2014 solidified SiGMA’s reputation as a hub for networking & business. As a result this year’s edition has managed to attract even more foreign delegates than the previous year. Thereby, boasting an industry of 300 gaming companies, 500 licenses, & 9000 person workforce, Malta is the perfect place to host SiGMA. Hence these gatherings are vital to keep the industry healthy & booming.

SMTPProvider Holding A Stand At SiGMA’15

IMG_0666SMTP Provider, with its 10,000+ global clients, has been providing high quality & customised Transactional & Promotional email services for the iGaming Industry for more than 6 years. The mission of SMTPProvider is to offer high quality and customised emailing services with high deliverability & expertise, along with complete eMarketing solutions to all kinds of enterprise clients.

It has been successfully serving the requirements of iGaming Industries & affiliates with cloud-based email delivery service. SMTP Provider, at SiGMA’15, has come up with special customised emailing solutions for iGaming Industry & affiliates who are looking forward to get better email deliverability and make their email marketing campaigns successful. It will be also providing packages flexible enough to meet the needs & requirements of all kinds of industries.

Why SMTPProvider Choose SiGMA’15?

Since Malta is the perfect place for networking & businesses, especially for iGaming Industries, therefore SMTPProvider choose to participate in this reputed business event of SiGMA’15. SMTP Provider is now at SiGMA’15 & has set up its Stand at the Summit of iGaming, Malta. It is ready to cater to the needs of iGaming Industries, Affiliates, Operators, Marketers, etc.

SMTP Provider is requesting all the exhibitors and participants to visit its stand at SiGMA’15- Summit of iGaming, Malta from 4th Nov. -7th Nov. 2015.

If you have any requirements or face any queries, feel free to contact SMTPProvider by any of the following means:

✆ +1 347 448 5273 | Skype: smtpprovider | ✉ info@smtpprovider.com

How Small Business Owners Can Make The Most Of Email Marketing By 3 Email Marketing Tips ?

Email Marketing Services

                                                Image Courtesy: goo.gl/OoEVpO

Are you a small business owner? Do you want to boost your business with email marketing? There is no doubt that email marketing is an effective and affordable way to reach more customers and expand your business. However, it is easier said than done. You will need to put some effort and gain sufficient expertise in email marketing to ensure that you successfully reach more potential and existing customers.

Email Marketing-An Efficient Marketing Approach

Image Courtesy: goo.gl/SdKUVM

But is this an efficient marketing approach? You can convert anyone into a loyal customer if they share their email address with you. However, usually people do not share their email address easily with just anyone. Hence, you need to act smart when implementing email marketing. According to studies, email marketing can help you improve customer acquisition by more than 7 per cent each year and boost sales. Today email promotions have become equally effective as organic searches for driving prospects to your brands.

Here are 3 simple and smart email marketing tips that will empower you to optimize your small business –

Content really matters

Email Content Vital In Email Marketing

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The first and most important step is to acquire an impressive email address list from interested and potential customers. However, it will prove fruitless if you are incapable of delivering suitable and valuable content which are informative and engaging.

Susan Tucker, founder of marketing company, Get Susan Marketing LLC., recently wrote in an article

“Something to keep in mind is segmentation and personalization, particularly if you’re sending different emails to different groups. With segmentation, you can target certain subscribers or potential customers without sending them to the larger group. The important point of segmentation is that you can provide relevant content that will keep your audience engaged. ”

Your must ensure that your content includes easily scannable points and is brief. Talk about only the important points and avoid what is clearly unnecessary. You must also add a call-to-action that can be either a discount, an offer, any advice to contact you or follow your brand on social media.

Consistency is crucial

Importance of Maintaining Consistency In Email Marketing

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You must ensure that you create and follow an efficient publishing calendar which will remind you and your team that it is time to send your new emails and newsletter.

Susan added

“Don’t let weeks – or months – lapse without sending anything, because your subscribers may forget about you. Plan ahead and give yourself plenty of time to meet your publishing deadline. ”

Make your content digestible

Once you have created informative, engaging and appealing content, you need to focus on the time and attention your readers will be willing to invest in your email. Make sure you divide your content into shorter segments and paragraphs. When you break up your content into different sections and add subheadings and images, you make your email more digestible and easier to consume for subscribers.

Engaging Content For Email Marketing

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Susan added

“If you’re sending a long email, consider adding a ‘read more’ link to give customers a chance to finish the content at their convenience. ”

She concluded

“Email marketing is changing every single day, the faster you hone in on what your customers are looking for, the faster you’ll get results. ”

Bulk Emailing Services

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How are you implementing email marketing in your business? Add to the discussion by sharing your views and opinions with us.

Article Source: goo.gl/VASw1D

2 Effective Tricks To Make Your Email Marketing Successful

Effective Email Marketing

Image Courtesy: bit.ly/1QMvZfC

Email marketing has certainly become a boon for all e-Commerce businesses as it allows them to reach a vast number of customers and target audience instantly. Both big and small companies equally use emails to deliver their messages to their clients. These emails can vary from being introductory emails, welcome emails, discount vouchers, promotional offers to abandoned cart reminders etc. Here we are going to take a look at the 2 most important aspects of email marketing and talk about what is the significance of frequency and timing for emails. Read on…

Importance of frequency

Frequency of Email Marketing

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The number of emails you send to the inbox of your recipients is especially important while implementing your email marketing campaign. According to a recent survey, around 83 per cent of customers reported they would like to receive less than 2 emails each week. It was found that about 1.72 emails each week per organization was the average.

Ecommerce sends maximum email

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On the other hand, e-Commerce businesses tend to send excessive emails to their recipients and that also very frequently. Studies observed that e-Commerce businesses send 4 to 8 emails each week on average to per customer. It was also found that some organizations send a massive 40 emails per week. In the United States, some businesses deliver around 10 emails per customer per week. I believe this amount is much more than what your recipients want or expect. Hence, this can actually result in your emails getting marked as Spam. Hence, you need to determine beforehand how many emails you need to send to your customers to boost your business and avoid getting spammed.

Importance of timing of emails

Importance of timing of emails

Image Courtesy: bit.ly/1VpmMR1

When you want to implement an effective email marketing campaign, you need to focus on the time of sending your emails along with the frequency. Each and every customer is a different individual and is unique from the other. Each of your clients have their own specific schedules for working, sleeping, shopping and for even reading their emails. Sending an email at the wrong time is like knocking your client’s door when they are not home.

What is the point of developing an email with adequate time and effort and let it get ignored by your customer simply because of bad timing? If you send emails when your recipients will not check their email, then it will get ignored. Conversely, if the emails reach your recipients when they are prone to read it, then your probability of encouraging them to buy your product will boost exponentially.

What is the best time?

Emailing at best time

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As some people read their emails in the morning, while other read them later in the evening, it is essential for e-Commerce businesses to understand what is the best time to send emails to each customer. Around 63 per cent of all stores in United States deliver emails between the time 11pm and 7am, without thinking which customers are awake, which customers are sleeping and which recipients are early risers. In the Middle East, around 32 per cent of businesses deliver between 3pm and 7pm, while in Southeast Asia, about 29 per cent of companies send emails between 7am and 11am. Most of these businesses barely consider what times will be convenient for their customers. As a result, their emails go unnoticed and covered by newer emails. Hence, these usually get deleted without even being read.

Right time to send emails for email marketing

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The what time should you send your emails? You need to consider 3 essential factors when determining the best time for sending emails –

  • The time of a day when your customers will check their inbox .
  • The time of a day when your customers usually visits your online store.
  • The day of a week as well as the week of a month when your customer tend to purchase from the online store.
  • Make sure send less emails.
  • Identify which emails are effective for which recipients.
bulk Emailing

Image Courtesy: bit.ly/1RhNrcH

So now you have a better idea about the frequency of your emails and what time you should send them to get the desired response from your recipients. Work smarter, craft your emails in an enhanced way and use the above tips to make your email campaigns successful.

Want to add to the discussion? Feel free to share your ideas and experiences with us by commenting below.

Article Source: bit.ly/1Kj98n4

How To Get Error Free Email Platform Migration

Image Source: bit.ly/1vgNNag

Image Source: bit.ly/1vgNNag

A company like yours needs to send unlimited emails to millions of customers within a very short span of time. There might be a moment when you might want to consider changing your service provider. You need to expand your business and reach out to more people. But there are several different difficulties that arise. Here are a few such examples.

Image Source: bit.ly/1nq7cEs

Image Source: bit.ly/1nq7cEs

  Important Emails In The Spam Box

Primarily, companies switch providers because their mail is not reaching their customer’s inbox. A new platform can ensure that the emails are delivered efficiently. But some may end up in the user’s spam box since the email addresses may be outdated. The bouncing addresses must be erased and you must make sure that you only have the addresses of those with whom you wish to communicate and you know that they will respond.

What You Are Expected To Do

Get Professional Assistance 

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Image Source: bit.ly/1u8IJRa

Make sure that you get the assistance of a professional who can help you enhance your open and click rates. At what time and under what condition an email is to be sent will be best assessed by a person who deals with this domain in technology.

Gain Optimum Response From Receivers

The newsletter with the subject line, html design, copy writing and landing pages should be examined so that the email obtains optimum response from those who are reading it.

The email lists should be revised and the names of the inactive recipients should be deleted so that the active recipients can get their mail in time.

How To Migrate Data

Image Source: bit.ly/1CpfnT3

Image Source: bit.ly/1CpfnT3

If you are unable to migrate data, your reputation as an email sender declines. Emails lists should be updated so that to ensure top quality and to ensure the rate at which the email is being sent.

When an old email provider is left by any company, you are at the risk of losing valuable data like bounces, unsubscribes and spam complaints.

You need to ensure that you have transferred and restored all the valuable data before you relinquish access to the email providers. They offer tools that can help you transfer and restored all the data that you may require.

Too Fast Too Soon

You should also avoid sending too many emails in frequent intervals to the same person. IP addresses are often shared by companies so that it reduces the expenses. But if this address is shared, in the long run, your reputation may become questionable.

The first thing you need to do is build a good reputation with a fresh IP address. You should also have a clear contact list.

Image Source: bit.ly/101tgex

Image Source: bit.ly/101tgex

Simple Mail Transfer Protocol (SMTP) is an Internet standard for email transmission. It doesn’t have a built-in mechanism to verify a sender’s identity. This allows anyone to send emails or receive them.

Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) are the two methods that check your emails and if there are persistent problems they are sent to the spam box. The former establishes a relationship between your IP address and domain name. The content of your domain is checked so that no one can change it.

These are a few solutions to some problems that seem to arise when we deal with emails being sent and received.

Do you have any point that you would like to add? Feel free to share your opinions.

Article Source: bit.ly/1rpEByR

Choose Email for Unlimited Benefits

Image Source: bit.ly/1yt5YfI

Image Source: bit.ly/1yt5YfI

You hear your previous generation cribbing and talking about the days of epistolary novels and love letters and how they used to pour their hearts out using ink and paper. You laugh and tell them that there is hardly any time for communication between people in a day and age where communication with the help of electronic devices is essential for any business to flourish.

You sit back to wonder which form of communication is the most beneficial. You realize that it is the email that has won the favor of millions across the globe. Why do you think this way?

Emails Successfully Retain Customers And Generate Income

Sending and receiving emails with the help of an SMTP provider is a cost-effective and easy means of communication. They can be sent at any time of the day. If the subject line is terse and interesting, customers are naturally drawn to click them to find out what is written inside.

Image Source: bit.ly/1rqfPtP

Image Source: bit.ly/1rqfPtP

They are the best way to advertise the products that the markets want to sell. Estimates and surveys have confirmed that it is better to use smtp provider for bulk email delivery directly to the inboxes which are received and people respond to them immediately.

But when advertisements are posted on any social media, they tend to escape their notice since they get distracted by the latest updates of their friends and relatives or are lured by the games that are available free of cost.

Can you have access to the emails at all times and from any device?

Image Source: bit.ly/1CcRQVj

Image Source: bit.ly/1CcRQVj

If you have an active Gmail or Outlook account you can have access to the emails that are sent by the SMTP provider that will be instantly delivered to any electronic device you have at home like desktops and laptops or in the devices that are carried when you are outside such as tablets and mobiles. They are compatible with all the devices.

How are these emails sent to you so efficiently?

SMTP is the leading provider of cloud-based email delivery services. It claims to have the highest rate of deliverability in the industry. Smtp provider for bulk emails are used to convey your messages to your customers’ inboxes at lightning speed.

Image Source: bit.ly/1tVl5aG

Image Source: bit.ly/1tVl5aG

You must have realized by now how emails are popular even today and how they are effective and consumer friendly and very precise. They are the gateway to success, prosperity and global harmony in the world of business.

Do you have any questions that need to be answered? Leave your comments below.

Article Source: bit.ly/1fLh9sj, bit.ly/1gQ0x2J,

Give A Boost Your Email Marketing Campaign With Social Media

Image Source: bit.ly/Zekzgj

Image Source: bit.ly/Zekzgj

Does your email marketing campaign require social media? Although several businesses are utilizing both email marketing and social media marketing, they are bypassing the significant benefits you can get by integrating both approaches. By integrating social media with your email marketing campaign you will be able to a find data and achieve results that you could merely dream about.

Do You Need To Be On Social Media? 

Let me answer your question by simply stating some facts-

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Image Source: bit.ly/1pen5cj

  • There are more than a billion users on Facebook

  • Twitter has around 200 million users and each user has an average of 200 followers

  • More than 200 million active users are on LinkedIn
  • More than 500 million messages are Tweeted every day

I hope that answers your question. The fact is you need to incorporate social media in your marketing strategy to make it more effective and expand your reach. Moreover, it can also prove valuable for your customer data. You will be able to gather in-depth information about your customers and will have easy access to their contacts and networks. With the right effort you can tap into these networks and convert them in to potential customers. How does that sound to you?

Here are some tips that will help you in to integrate social media into your email marketing campaign-

Give Social Media As Much Importance As Email

Image Sources: bit.ly/1uIZUKI, bit.ly/1peoz6j, bit.ly/1DydPcI

Image Sources: bit.ly/1uIZUKI, bit.ly/1peoz6j, bit.ly/1DydPcI

The initial stage of incorporating social media is to collect information about your customers’ accounts. Make sure that you do not maintain separate contact lists for your emails and social campaigns. It is best to keep all details of each customer in a single database. When you connect with your customers through LinkedIn, Google+ and Twitter, you will learn more about them which will lead to better relationships.

Connect With Audience Outside Your Database

Suppose one of your contacts never checks out any links in your emails but faithfully retweets all your updates. Although he is not a click-through statistic, he is more useful to you. To be honest, social media can significantly expand your audience base and reach that you can’t achieve through your email campaign.

Image Source: bit.ly/1usaaul

Image Source: bit.ly/1usaaul

By getting retweets of your posts, you will be able to build your brand reputation. Think of this as having a marketing department that you will never have to pay. Integrating social media to your email marketing will enable you to go beyond your contacts and reach more audience.

Focus On The Bigger Conversation

This one is another solid reason for amalgamating social media with your customer data. You can allow you consumers to speak with you through direct response campaigns; but with social media you can actually listen to what your customers are saying about your products/services to others.

Image Source: bit.ly/1mu8ldy

Image Source: bit.ly/1mu8ldy

By integrating social accounts with your customer database, you can find out trending topics and popular issues from the clump of comments on social networks. You can use this information to improve the content of your emails and blogs and even cater to issues related to your products/services.

Integrating Social Media Will Allow You To-

  • Identify your customers as an individual
  • Extend your reach to the contacts of your customers, along with your own
  • Learn what your consumers talk about you to each other
  • Offer a unified image to your target audience throughout all social media
Image Source: bit.ly/1rvx0Pv

Image Source: bit.ly/1rvx0Pv

With the right efforts, you can smoothly incorporate social media with your marketing strategy and tap into the cascade of interested advocates, prospects and leads that you don’t even know. Now that is what social media integration can do for you.

Do you want to add your own ideas and tips to this discussion? Then simply comment below and let us know what you think.

Article Source: bit.ly/1v2SEvp

How Would You Update the Settings of Your Email Software for SMTP?

If you are using email software like Outlook or Windows Mail, you require using accurate settings for the transaction of messages through email.

If you want to send emails through certain mail server, you should keep in mind to configure your email software with the exact SMTP settings. It’s because of the recent security improvement that you need to use the precise settings especially at the time of sending email with a third part ‘From’ address, for example, an address from your own personal domain name.

However, you should note that if you use Webmail instead of email software, you won’t have to worry about these settings. You can just sign in and send and receive messages right away. Also, email users can send messages through third-party addresses straight within Webmail.

Which outgoing SMTP settings should be used?

If you want to send messages through certain specific mail server, your email software needs to configure the SMTP settings in order to enable email transaction.

Image Source: bit.ly/1nkW2NA

Image Source: bit.ly/1nkW2NA

  • SMTP server – You need to use the specific server name that matches the ending of your email address. For example, if your email address is abc@xyz.com, you should use the server name smtp.xyz.com.
  • SMTP authentication – While configuring the SMTP settings, you need to enable or tick this option. If you are using Apple Mail on the Mac, choose the ‘Password’ option.

You should note that some email users accessing their email account with email programs likes Outlook 2007, may have to switch off SMTP authentication, but only when they do not experience any difficulties while sending email. They can un-tick ‘My outgoing server (SMTP) requires authentication’ option. On the other hand, the issue can be resolved by upgrading to higher version of Outlook.

Image Source: bit.ly/1fM0pkA

Image Source: bit.ly/1fM0pkA

  • SMTP username and password – You should use the same details you have opted in for receiving mail. Make sure that you provide the full email address as your username, for example abc@xyz.com.
  • Secure Password Authentication – You need to disable or un-tick this option.
  • SMTP SSL – You must enable or tick this option.
  • SMTP Port – Though default SMTP port is 25, you can check with your service provider in case you want to use different SMTP port.

Email users should note that different email software offers slightly different way of checking and amending email account settings. So, you should configure SMTP settings accordingly.