In recent times, with the advent of smart phones and tablets, the world can access the internet 24/7 from anywhere they want and not through a heavy laptop but through a lightweight phone, which is the size of your palm or a tablet which is sleek and as light as a book. With these devices and a mobile net connection, the internet has become extremely accessible to any individual who owns similar devices.
As the net surfing has become so easy, you can also visit a few website, read eBooks and even download music while walking back from work, sunbathing on the beach and even during lunch hour at work. Therefore, a person with any one of these devices is equipped with the power of the internet anytime they need it. So, if you have to buy movie tickets, make dinner reservations or even shop, you can do it from your Smartphone or tablet.
If you have forgotten to buy something you require from a shop or if you don’t have time to go to a shop, you can finish your shopping online. E-commerce these days is thriving thanks to technology and accessibility of the internet. However, e-commerce sites must be aware of the fact that these days, people visit their sites from various devices not just desktops or laptops. Therefore, to enhance their business, they must design their sites in such a way that people can view it on any kind of screen, regardless of the size. Here are a few points they can keep in mind to help their business do better:
Know who your customer is
Before you make your products accessible to mobile phone users, take the help of Google Analytics to find out where your customers are from, how they found your mobile site, what devices they use and what they search for on your site. If you get all these details you will be able to design your site in such a way, that majority of the people will be able to access your website and purchase products from any device like laptops, smart phones or tablets.
People should be able to scan your homepage with ease
You must keep in mind the size of the screen of the mobile phones and tablets. Your site should be designed in such a way that it can be easily viewed on screens of all sizes. The graphics should be less but the content clear and bold. The category of products or services should be emphasized the most as that is the most important part.
Make shopping easier for mobile users
Mobile shoppers usually make emergency or impulsive purchases as this is the most convenient option to buy something they require urgently or something they have forgotten to purchase. Therefore, just for mobile users make sure the steps leading to check out are few and simple.
These are some of the ways in which e-commerce sites can be made better for mobile or tablet users.