With the kind of hype that has been surrounding social media marketing, it is almost easy to believe that e-mail marketing is a tool that has already become obsolete. But is that really true? Look around you carefully. Social media with help you generate the buzz and get a point or two across, but can it really replace e-mail? It can’t.
The electronic mail is a tried and tested, faithful tool of all marketers. It retains the same amount of importance and has the same, if not better effect. However, the rules of the game have changed a bit. It is easier to get classifies as spam, it is easier to get blacklisted and it is not that easy to cold call anymore – you actually need permission. But there are still plenty of benefits to reap from an e-mail marketing campaign, especially of you have a Simple Mail Transfer Protocol (SMTP) server and service provider at your service.
One of the first benefits is the ability to seamlessly send e-mails in bulk. Whether you are a small business that is just getting started or you are a big corporation with offices sprinkled across the world, you need to send a lot of e-mail, every single day. They may range between two thousand to two hundred thousand mails per day, but with an SMTP server it is no longer a problem.
Maintaining a mail server is both a hassle and a drain on the pocket, so why go into all that trouble? If you have a professional and reliable SMTP service provider, they use the technology behind cloud computing to take care of everything. Just sit back, relax, and let your Cloud SMTP do all the work.
As mentioned earlier, today it is very easy to get sent into the deep abyss of the e-mail recipients spam folder. Your IP address is your reputation; don’t tarnish it. An SMTP service provider will warm up your IP address, include SPF and DKIM authentication, and in general keep your online reputation blemish free. After all, you don’t want your hard work to end up in the trash can, do you?
Now imagine that you’ve worked very hard on the e-mail content, sent it out at perfectly timed intervals and yet the response is lukewarm or less. You’d definitely want to know if anything went wrong in the whole process, wouldn’t you? If you have a professional SMTP service provider, they will provide you with detailed reports and analysis about the e-mails that you sent and about what happened on the way.
So remember not to pay too much attention to the hype. Do your social media marketing, but make sure that an e-mail campaign complements and takes advantage of the attention you garner elsewhere. And don’t forget to drop us a line about whether you agree or not, and why.