Why your business can’t survive without SMTP

With the kind of hype that has been surrounding social media marketing, it is almost easy to believe that e-mail marketing is a tool that has already become obsolete. But is that really true? Look around you carefully. Social media with help you generate the buzz and get a point or two across, but can it really replace e-mail? It can’t.

The electronic mail is a tried and tested, faithful tool of all marketers. It retains the same amount of importance and has the same, if not better effect. However, the rules of the game have changed a bit. It is easier to get classifies as spam, it is easier to get blacklisted and it is not that easy to cold call anymore – you actually need permission. But there are still plenty of benefits to reap from an e-mail marketing campaign, especially of you have a Simple Mail Transfer Protocol (SMTP) server and service provider at your service.

Image Source: bit.ly/17ECnDH

                                             Image Source: bit.ly/17ECnDH

One of the first benefits is the ability to seamlessly send e-mails in bulk. Whether you are a small business that is just getting started or you are a big corporation with offices sprinkled across the world, you need to send a lot of e-mail, every single day. They may range between two thousand to two hundred thousand mails per day, but with an SMTP server it is no longer a problem.

Maintaining a mail server is both a hassle and a drain on the pocket, so why go into all that trouble? If you have a professional and reliable SMTP service provider, they use the technology behind cloud computing to take care of everything. Just sit back, relax, and let your Cloud SMTP do all the work.

Image Source: bit.ly/1cpQ5Hs

                                  Image Source: bit.ly/1cpQ5Hs

As mentioned earlier, today it is very easy to get sent into the deep abyss of the e-mail recipients spam folder. Your IP address is your reputation; don’t tarnish it. An SMTP service provider will warm up your IP address, include SPF and DKIM authentication, and in general keep your online reputation blemish free. After all, you don’t want your hard work to end up in the trash can, do you?

Now imagine that you’ve worked very hard on the e-mail content, sent it out at perfectly timed intervals and yet the response is lukewarm or less. You’d definitely want to know if anything went wrong in the whole process, wouldn’t you? If you have a professional SMTP service provider, they will provide you with detailed reports and analysis about the e-mails that you sent and about what happened on the way.

So remember not to pay too much attention to the hype. Do your social media marketing, but make sure that an e-mail campaign complements and takes advantage of the attention you garner elsewhere. And don’t forget to drop us a line about whether you agree or not, and why.


Top-class features of SMTP to help you in email marketing endeavours

Email marketing, the most popular marketing method that introduces high traffic and growth to the online business endeavors. Most of the online marketers these days prefer it over other traditional marketing ways. There are some good reasons for it to gain a huge popularity on the web platform.

If email marketing performed and followed religiously, it promises of a huge growth to the marketing campaigns. In contrast to the traditional forms of marketing, a lot of time and money can be saved through email marketing campaign.

e-mail-marketingImage Courtesy : goo.gl/G0Hc0

The traditional forms of marketing take longer time to make an impact on the businesses while benefits can be accrued in little time with the help of email marketing campaign.

Role of Outgoing Mail Server in Email Marketing

Most of the marketers prefer to email their clients after finishing off the work of the day. They have to send emails to a large clientele and if anything goes wrong, marketing campaign can get ruined.

One needs an effective outgoing mail server for continuous and trouble free emailing experiences. Besides, a reliable outgoing mail server helps in easy flow of bulk emails. Such outgoing mail server also helps in maintaining the reputation of IP address.


SMTP is one reliable and trustworthy mail server that benefits the email marketers in many ways. There are various features of this server to help the email marketers in long as well as short run.

Take a look at some of the most valuable features of SMTP

Bulk Email Delivery : Being an email marketer, you will always need to get in touch with a large mass of clients. While other servers falter in sending a huge number of emails to different Ids in one go, SMTP mail server proves effective and efficient in this regard. This server enables technology and expertise to maintain a positive and strong reputation of IP address, which ultimately makes the difference while sending bulk emails.

Transactional Email Delivery : Delivery-time restricted and crucial business applications are oftentimes attached with important business information. Here again, a positive IP reputation plays an important part in delivery of such emails. SMTP mail server employs active reputation management of IP to maintain a positive and effective IP reputation. Sender authentication programs, string delivery reporting and security delivery infrastructure are the additional features to ensure top class performance.

Dedicated Mail Server: Oftentimes, emails on the shared path or network encounter problems in the delivery process. Email marketers need a dedicated mail server for emailing at ease and with effectiveness. SMTP mail server provides a dedicated mail server to each and every premium user.

These are some of the top-class features of SMTP mail server to help you in the email marketing endeavours.