Email marketing has evolved as a powerful tool to market products and services. It is a great way to reach out to prospective customers and clients. A personal attachment with your clients is what keeps the existing ones glued onto your brand. It also helps you allure the potential customers. Email marketing is directly proportional to a surge in the sales figure.
However, we all know that sending emails in bulks day in and day out goes on adding to the email volume. After a certain period of time, you start experiencing some problems regarding the bulk email sending. Well, one way you can fix up this problem is to engage an SMTP server that takes care of your needs for sending bulk mail.
SMTP Server for Bulk Mail Sending
SMTP relay stands for Simple Mail Transfer Protocol that allows you to send messages through your email account using your existing email service. SMTP servers define the routing protocol that sends the email messages across the internet. It is your email software that uses these servers to send email. You can however use Windows Telnet software to send anonymous bulk mail from the SMTP server. With this process you can send multiple messages without using any email client software.
The most common problem that you face while sending bulk emails is the delay in email delivery. These delays take place as your emails need to wait in the queue at length before they reach the targeted address. When you face such problems you must know that your current email setting does not have the capability to handle bulk emails sent on a daily basis. In this respect, an SMTP server will come to your rescue. More and more people now know about SMTP bulk emailing.This will keep you safe and secured in bulk emailing through SMTP.
The SMTP server serves as a bulk mail sending engine. This server takes care of multiple responsibilities from receiving and generating mails to determining the domains from where to deliver these mails and finally dispatching the mails to the domains that are listed. It is without a SMTP server that none of the emails will agree to leave your inbox.
Therefore, if you want to reach out to your customers real fast and quick and in a hassle free way then by now you know where to find resort. Yes, it is the SMTP server that can efficiently deal with all your bulk mail problems.
The ever evolving world of technology has a lot more to offer than what we utilize at this time. The list is a never ending one comprising of terms of day to day use such as e-mail. An e-mail is successfully sent and received by making complete use of one such technological brilliance, the SMTP which is a protocol for sending/receiving mails between servers. However useful it is SMTP or Simple Mail Transfer Protocol has its own limitations in the long run. Thus this was tackled with the emergence of SMTP providers which have minimized the restrictions to a large extent.
Regular SMTP servers work best when used for a smaller mailing list, but when it comes to sending bulk mails, this idea might seriously backfire. The only reason being a restriction placed by most Internet Service Providers or ISPs which limits the number of mails a user can send at a given time. These ISPs also censor the incoming mails considerably and hence SMTP service providers justify their utility. The service providers primarily focus on the priority of its clientele for the prompt delivery of their e- mail. They are known to provide optimum service to their entire customer base with high touch monitoring and analysis of the issues that impact prompt delivery of e-mail. The SMTP providers dedicate their resources to rectify glitches with specific ISPs all the while acting as a liaison, in the meantime diagnosing the error.
Although the ISPs take the steps to minimize spam, genuine businesses sending bulk mails face a recurring challenge of maintaining a decently high delivery rate. Some common issues faced are, being blacklisted or temporarily blocked by multiple ISPs or the e-mails being accidently diverted to spam folders instead. The SMTP service providers have the know-how and resources instrumental in managing these problems. They also have specific dedicated departments specializing in detailed analysis and rectification of each of these errors. The advantages of having an SMTP service provider on board are endless. First of all the providers ensure that the customer’s dedicated SMTP server is never black listed or spammed, providing commendable and prompt service. Secondly, the customers get the leverage of sending thousands of e-mails across without hampering the speed or receiving spam.
One of the major advantages of an SMTP service provider is protection against email forgery or ‘phishing’. Their customers now have an option of limiting the list of authorized servers so as to minimize the chances of a third party using their domain to send out unauthorized mail. Hence by offering detailed analysis reports on email delivery and the working of the specified campaigns at economic rates, these providers are the best deal for those with concerns in this line of business.
In technical terminology, SMTP or Simple Mail Transfer Protocol is the standard through which we are able to send e-mails across networks. Basically, SMTP is what takes over after we ‘send’ the mail. What follows is a thorough technical procedure which ensures the delivery of every e-mail sent across to the designated Internet Protocol or IP networks. Now we all use an e-mail client such as Outlook or Mac OS X Mail, these clients utilize SMTP to forward the messages to the mail servers which in turn redirect them to the receiving servers.
In layman terms, this protocol is responsible for authenticating, analyzing and directing the transfer of e-mail. Primarily it is instrumental for both sending and receiving messages when it comes to mail servers and only for sending when it comes to client ma apps.POP or Post Office Protocol and IMAP or Internet Message Access Protocol are used for receipt in such cases. Once an e mail is sent, the program in it termed as the SMTP client connects to the designated port of the server. It is then that the HELO command comes into play and moves to the next step of this extended process. This four character command has two flavors which are used in the successful transfer of mail from one server to another.
Although the two flavors, termed as HELO and EHLO, don’t have a major difference but some features stand out. EHLO which the updated version, for instance makes the mail server present additional options including a delivery report notification and supports message content comprising of other than the standard ASCII characters. In spite of it offering the extra bit, not every server supports this command however the plain HELO command devoid of any further features is accepted throughout. But when using either of them, the client is required to stipulate its domain name. Now whenever an SMTP session occurs, it comprises of a string of such commands from the mail client followed by the subsequent response from the server. A substitution of parameters takes place hence opening the session and its transactions consisting of the basic command sequences of MAIL, RCPT and DATA.
The MAIL command or the sender’s information is to determine the ‘from’ address where the mail is being sent from. In case of ‘bounced’ or returned mails the address is required and this command ensures that the return path is transparent for the server. The next is the RCPT command which is also a part of the basic sequence. It is used to determine the recipient of the mail and can be used multiple times for one message i.e. once for each recipient in the list. Post this step the SMTP server saves the mail locally and sends it along with other queued mails accordingly depending on the server configuration. The final step comprises of the DATA command. While the RCPT and the MAIL were the shroud for the message, DATA is its content. A sequence of commands, it makes the server reply on two instances. First of all to the preliminary DATA command as recognition and secondly post the data sequence affirming or rejecting it.
So the next time you use your mail client to send a message, you would be aware of the numerous technical and detailed steps that would follow. To sum it up, SMTP plays the critical connection between the client and the mail server to ensure the delivery of an e-mail.